David Brooks NY Times column on my colleague Tyler Cowen’s new e-book, The Great Stagnation, seems spot on–here.

The questions are twofold:
1) What is our brain’s definition of wealth–and does it change over time or between individuals?
2) How does our brain value wealth against other things (e.g. health, knowledge, richness of experience etc.)?

These questions are central to the new field of neuroeconomics.