On the subject of neuroarchitecture…
According to [Jim] Olds, [a neuroscientist at George Mason University], not every design firm is sold on the idea that architecture affects people on a neurological level. Still, he notes that what he calls ‘neuromarketting’ is a growing and well funded field that could well expand into mainstream architecture.
“Well, neuromarketting is a big field and it’s highly funded… And brain scanning is now replacing the focus group as a way to do marketing and certainly product placement in a retail space is an extremely important component of marketing,” said Olds.
Hmmm….I don’t agree with Andrew on everything, but this is good to see.
Jim
Discoverers and Discoveries 